Research on the impact and optimizing strategy of live streaming on the Chinese FMCG market

This paper mainly focuses on researching what influences live streaming has Chinese FMCG goods and improvements of in the future. The method been a hot topic since Covid-19 pandemic. Therefore, it is worth investigating its significance criticizing some shortcomings. paper’s relevant research methods are case study, literature analysis, comparative analysis. also demonstrates industrial, consumer, company findings further detects user issues, platform & strategy, quality trust issues. In conclusion this paper, companies need to realize they did well where have work streaming. case, can illustrate their existing expected customer segmentation more clearly tailor practical sales strategies later on.